Most teams don’t wake up one day and decide their CRM is “bad.” It happens quietly: a few bounced emails here, a few missing job titles there, duplicate accounts piling up across imports, and suddenly reps stop trusting what they see. Campaign performance slips, routing breaks, and reporting becomes a debate instead of a decision tool.That slow decline has a name: CRM data decay. And it’s why “one-time cleanups” often feel great for a month, then fade as the CRM keeps changing every day.Datacare (hubspot data enrichment) [...]
